It can take years to build a brand, but minutes to destroy it. Brand spokespeople can be a brand's own worst enemy by inadvertently inflicting wounds that could lead to…

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Companies have been told that using social media as a means of public relations is beneficial in the long run, but ROI might take a little while since networking on…

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Google does it again with Google:  Favorite Places.  It's online marketing and mobile marketing combined into one.  Now customers can access your business reviews simply by taking a picture of…

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While maintaining email advertising lists and creating a strategy during a down economy, don't overlook co-registration. Co-registration is an arrangements between companies to collect user information for purposes of email…

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