If you’re like me, you can’t resist an opportunity to measure yourself against other advertising and marketing professionals. So, when I saw that Econsultancy (econsultancy.com) had an article built around…

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You’ve probably heard the old expression, “Ready, Fire, Aim.” It’s usually associated with an individual or a company that gets into trouble because they act without sufficient information. The expression…

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Provocative headline isn’t it. Well, that is the idea, but it’s also true. Before you scoff, ask yourself: Did I get the results I expected from my most recent Cable…

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Before you start guessing, remember, this is business, so let’s get real. OK, do you agree that an affordable, measurable medium that would give your message the undivided attention of…

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