These days the advertising business has sadly turned from Mad Men to Yes Men. At BOC Partners this is absolutely not the way we do business. BOC Partners has been serving clients for over 25 years, with an expertise in digital and traditional marketing campaigns for a variety of clients in the Automotive, Retail, Healthcare, B2B and B2C industries, to name a few. We don’t just give our clients what they want, we give them what they need. Our principles and experience form the foundation of what guides us for new clients and retain our current clients.
We are ideally positioned in the largest market in the country. We offer a portfolio of digital and traditional advertising solutions. Our digital services include search engine optimization (SEO), search engine marketing (SEM), social media, reputation management, display and email marketing, to name a few. Our traditional services include radio and television advertising, direct mail, outdoor, and print.
We plan and work with clients to utilize marketing solutions that best fit their needs. We dialogue with our clients to make sure they know what they’re getting. We plan and personalize each client’s campaign to maximize reach and frequency, engagement and return on investment. As a result of this philosophy we have earned ourselves a reputation that is second to none and have helped lead our clients to leadership positions within their industries.
in their own words
We have been working with BOC for over fifteen years. Britain O’Connor and his staff have been exceptional in their performance on our behalf. Not only do they execute well on the conventional fronts, but they also have led the effort to move us strongly into the digital arena. They have significant expertise in online opportunities. No one has ever measured up to BOC. For example, we use them for website development, SEO/SEM, reputation management, social media and digital analytics. We know where our investments are most effective and move our efforts around based upon performance. Britain meets with us regularly to review results and recommend actions that will make sense for us. He is a trusted member of our staff and we depend upon him to help us identify and then proceed down the road that optimizes our results consistent with the allowed budget. Our market area is extremely competitive. We are in the NY metro, Tri-State geography where the number of Mercedes Benz dealers is the most concentrated in all areas within North America. With BOC’s help and marketing leadership we have consistently ranked in the top ten percent of all Mercedes-Benz dealers in the nation. Also, we have been approached by many other agencies over the years and from time to time we invite one to propose their solution. No one has ever measured up to BOC.
Fred B.Contemporary Motor Cars | Business Development Manager
It’s not every day I give a letter of recommendation, although I am often asked. I have been an automobile professional for twenty-seven years and am constantly striving to provide the best customer service. For the past eleven years, I was privileged to manage the world’s largest Cadillac dealership. I recently became a partner in a Cadillac dealership in Watchung, New Jersey. It is with great confidence I recommend Britain O’Connor and the BOC group. For the past eighteen years, Britain O’Connor, from BOC Partners, has been my advertising agent. Britain also strives to provide his customers the best possible service and always operates in my best interests. I have always been a print/newspaper and TV man, but realize the future belongs to digital marketing. Britain has explained to me in relatable terms, how to promote my business online. He showed the pros/cons, risks and rewards of every advertising and marketing option available to the dealership. Britain’s depth of knowledge is accompanied with attention to the bottom line and keeping my expenses under control. Britain’s support staff is professional and creative. I personally call in my ads and am always treated as a valued client. BOC shows direct and measurable results, that helps my dealership continue to grow. It is with great confidence I recommend Britain O’Connor and the BOC group.
J. C. GenoveseCrown Cadillac | Owner/Executive Manager
I want to thank you for your loyalty and your friendship. It has truly been a pleasure working with the group at BOC. You are what I call ‘my closers.’ I can only hope I have been as much of an asset to your business as you have been to mine.
H. ShatzClear Channel Outdoor | Senior Account Executive
Gold Coast has spent the last decade selling more Cadillacs than any other dealership in the world. To hold on to that title, we’re always looking for cutting edge advertising solutions. Britain O’Connor never fails to deliver. I am always impressed by the ads they create for us and even though I’ve worked with BOC Partners for years now, my expectations continue to be exceeded. The customer service at BOC Partners is second to none. They have always taken the time to thoroughly discuss my advertising strategies and options, and to help me figure out my next step. I trust Britain and his team to steer me in the right direction every time.
K. HarveyGold Coast Cadillac | Serra Automotive
BOC is very professional and helpful. I often call Britain just to run an idea by him and he is always willing to give me his professional opinion. We also have increased our presence on the internet from utilizing their services.
T. B. EhrlichWilf Campus for Senior Living | Director of Corporate Marketing
You and your staff are AMAZING. It’s absolutely no surprise that you and BOC Partners are on top of your game with your clients. Every detail is covered. Your team (Jen & the graphics department) is so pleasant with the utmost professionalism. Your clients have the best at their service.
Ken L.Englishtown Raceway Park | Special Project Manager
I am used to have a weekly meeting with the account executive that handles our ad placement. The reason for that is we are in a dynamic business. Programs change. Volume objectives change. Product availability is constantly changing. In advertising, it’s a very personal relationship. If you don’t have confidence in the individual that is representing this process then you have to try hard to resolve it. We have confidence in Britain O’Connor. I tracked Britain O’Connor down because during the period of time that he had managed our account, I was very impressed with him. Very impressed. He did a super job for our company. He was very organized. He attended meetings with us regularly. So when I finally found out where he was located, I asked him if he would be interested in taking our business again.
Robert B.Honda of Princeton | Sports and Specialist Cars | Kent Motors
We decided we would stay with our current advertising agency as long as Britain O’Connor was our account executive there. We were pleased with the way things were going. I asked Britain for a lot of advice about advertising and he’s helpful. I respect that he knows the market pretty well. We were trying to get a Mini and Porsche franchise but Mini wanted a real extensive advertising plan before they would award us the point. We were trying to put a nice package together for both. We actually tried another advertising agency to do it for us and it wasn’t very good. So I had asked Britain to put a plan together for me so we could try and get the franchises. He did and we got both of them.
G. TostiPrinceton BMW | Princeton Porsche | Princeton Mini | General Manager
When I was at a new company and thus dealing with a new advertising agency, I had a lot of problems right off the get-go with prices and quotes for ads that were incorrect. I never had it with Britain and I don’t have time for that kind of problems and errors. When I returned to JMK BMW, I actually solicited Britain to come back. I wasn’t happy with the agency that the store had been previously using. Britain was an excellent agent for an advertising guy, and that’s why I used him.
Robert L.JMK BMW | General Manager
When we were small and had a smaller budget we used a one man agency. But then we [Princeton BMW] started getting bigger and that’s when Britain was recommended to us. If Britain was not going to be available to work with our account, I was going to be very concerned that anything would get done. He has always been very respectful and timely.
Denise W.Princeton BMW | Princeton Mini | Princeton Porsche | President/Owner
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