For a company’s website, users’ goals often differ. Their goals can also be broader, and their contexts can vary. Rarely is a user’s primary goal to come to the website and immediately be converted into a sale, but if that is the case, the user has most likely already been to the site before. This person probably knows exactly what he/she wants, and knows where on the site it is located. Visitors like this have already bought in and want to purchase from you. Now, we don’t neglect these people, but often they seem like the assumed persona for websites as the result of too much navel wondering on the part of the decision makers.
People tend to come to such a site with more or less a vague notion of who you are, what you can do, and do they want to buy from you. They might not even be shopping, but instead just trying to find information about something related to what you do. Possibly they have heard about you from another outlet and want to know more, or maybe they have used your products already and want to upgrade. More likely a potential customer will stumble onto your website through some sort of organic search even if that search is just on your company name. BOC Partners has even seen people type URLs into search engines in past analytic reports. The point is that for a company website, considering how public search engines expose you to people is key probably, more than your own basic local search. This is, of course, why so much effort and money is spent on Search Engine Optimization (SEO) and why you need to think a lot about it for such a website. However, once they are on your site people also expect to be able to search locally, expecting that your local search results will be better than what they might get from Yahoo or Google.
Importance of SEO
Eye Catching Billboards
On any long trip down the highway you’re bound to see a number of billboards and at some point the billboards you see begin to blur together. After seeing billboard number eight you tend to forget about the first four you saw. That’s why it is important in outdoor advertising to create clever, eye catching billboards that viewer will remember. This can be done in ways, for instance you could have a funny joke or image. You could also just make it look very visually appealing, but to really make you billboard ad stick out in the audiences’ mind you have to have you outdoor ad do something very unique.
Our recent billboard we made for Bell Audi did just that. We set them up with a billboard along I-287 depicting an Audi with the name extending over the billboard along with headlights that actually light up. This sort of extra flare on the billboard will make the daily commuter remember the advertisement for much longer. The picture below shows the billboard during the day and while it does look nice now let me tell you that this billboard is much more impressive at night.
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Purls make Direct Mailers more Effective and Traceable by ad agencies like BOC Partners
Direct Mail is defined as a marketing service that uses mail service to advertise. This service has been around for almost as long as the advertising industry has been in business. For this whole span of time, direct mailers have remained pretty constant; there is always an address, some graphics and maybe even a coupon or two in the mailer. But then, the Internet became commercialized and direct mailers have changed.
A Direct Mailer
The direct mailers retained many of the same qualities, such as graphics and coupons, as they did in the pre-Internet era, but now, the direct mailers are more traceable with the introduction of Purls or personalized URLs. What happens is that the direct mailer is sent out and each recipient has their own personalized website where the recipient’s name is in the url of that website. Then, the recipient goes to that website to fill out online forms and surveys in order to receive more discounts and coupons.
What is unknown to the recipient is that all of these different steps can be tracked and traced. There are analytical reports which can track who goes to the personalized website and how long that individual is on the website. The same analytical report can also track who downloaded the coupon and discounts. Lastly, the online forms and questions are used as part of database marketing. By submitting information in order to receive the coupons, the recipient is giving information which will then be stored in a database for future advertising including future direct mailers.
A tracking ReportBecause of these Purls, direct mailers have become more effective.
BOC Partners, an advertising agency, offers direct mailers with and without Purls to its clients. Additionally, we offer the tracking analytical reports to our clients. Our work can be seen at http://bocpartners.com/our-work and we recently uploaded direct mailers which can be seen at http://bocpartners.com/our-work/direct-mail-2/.
So with all the known benefits of Purls, the only remaining question is do you have Purls on your direct mailers?
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The Capabilities of Analytic Reports with BOC Partners, an Advertising Agency
Most businesses focus on just getting visitors to websites. But in all honesty, there is more to it. Businesses need people and vistors to actually convert and therefore become an actual sale. The way most businesses get a conversion is through some form of a call to action such as an online questionnaire, a view on a special landing page or the download of a special promotion. In short, businesses focus on the age old proverb, quality customers instead of quantity.
But is there a way to distinguish the quality customers from the masses?
Yes, with the use of tracking services such as Google Analytics.
The analytics experts, here at the advertising agency BOC Partners, know how to use the reporting services. With our analytical tools, we are able to track a visitor and potential customer once they enter the business’s website. Furthermore, BOC Partners has tools which detect the visitors’ keywords and IP address. With these tools, it is easy to distinguish the quality customers from the quantity customers. For example, if a business is a local business based in NJ, and they have visitors on their website from Brazil, those visitors are not quality customers. This tracking service is offered by BOC Partners in all of our other advertising services.
For more information about BOC Partners and their services, please visit http://bocpartners.com/our-services/
Like most advertising agencies, we want to make sure that their advertising is effective and successful; But BOC Partners also has the tracking tools to prove it.
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Online Technologies complement Traditional Advertising in services offered by BOC Partners
Traditional advertising mediums like direct mailings, print and billboards have been proven to still be effective across many different audiences. This idea makes sense because people are still getting mail, reading magazines or newspapers and driving. Then once the traditional media has been sent out, online technologies allow for tracking and reporting which allow the advertising company to see the results of their campaign and then to refine it.
Yes, there is such a thing as online advertising like online banners and pay-per-click campaigns, but the biggest impact of online advertising is in the tracking and reporting industries.
New technologies have allowed traditional advertisers to track the results, like leads and conversions, that directly result from the traditional advertising. One common method is to put a 1-800 number on the advertising. Then, the agency automatically re-routes the 1-800 number to go to the actual business’s number. This way, the agency can track the number of calls that the business gets from the traditional advertising. But even more importantly, by putting a different 1-800 number on each form of advertising, the ad agency can track the number of calls that come from each source of advertising. For example, in a given month, the ad agency can determine that 87 calls came from a 1-800 number from an ad in the newspaper while 55 calls came from the billboard’s1-800 number. Furthermore, the ad agency can determine that the billboard in Pennsylvania(PA) had more calls that the billboard in New York (NY). Besides 1-800 tracking systems, there are other tracking and reporting systems including ones that can determine what a person searches on the Internet, how long the person is on each individual web page and even where that person is from.
An example of a BOC Partners’s tracking report
And BOC Partners, of course, offers these tracking and reporting services. Just look at one of our web pages http://bocpartners.com/our-services/new-jersey-call-tracking/
BOC Partners uses tracking and reporting systems in order to cover every form of advertising. The professionals at BOC Partners can incorporate the 1-800 number system into their advertisements on both online web banners and onto their billboards and print ads. We offer services which allow us to track the number of consumers who view a website or a web page. Furthermore, BOC Partners also offers services which build databases of potential customers through the use of various call to actions like online questionnaires and certificates. BOC Partners is the go to ad agency for all advertising needs.
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Central NJ Volvo Dealer Group Sponsors 2011 PNC Concert series in deal brokered by BOC Partners
From an agency’s perspective, its hard making an deal for one client but imagine making a deal for 5 different clients with 5 different bosses. This is the case with BOC Partners, Central NJ Volvo Dealer Group and LiveNation Entertainment’s PNC Preforming Arts Center. LiveNation was looking for automotive dealers interested in becoming the exclusive Automotive Sponsor of PNC’s Arts Center’s 2011 concert series. This title includes exclusive sponsorship in domestic and import automotive distributor, retailer and manufacturer as well as advertising rights to different outdoor advertising mediums such as the coveted electronic billboard on the Garden State Parkway. However, no one stepped up.
BOC Partners then got involved and we negotioated a deal between Live Nation Entertainment and 5 Volvo dealers collectively known as the Central NJ Volvo Dealer Group. This Volvo group includes Garden State Volvo, Volvo of Bridgewater, Volvo of Edison, Volvo of Princeton, and Red Bank Volvo Inc. Their collective website during the sponsorship period is http://pncvolvo.com
It was a win win situation between LiveNation Entertainment, the Volvo dealers and the automotive ad agency, BOC Partners. LiveNation has an automotive sponsor for the 2011 concert series at PNC Preforming Arts Center. The Volvo dealers recieved advertising near and at the PNC Arts center including four tower panels, one highway sign, two banners, one full page ad in the program booklet, access to ads during concert vision and even onsite vehicle display. This advertising will continue building the Volvo brand as well as strengthen buyer loyalty. Lastly, the ad agency, BOC Partners, was exposed to more potential automotive clients and advertising work preparing the banners and signs for the Volvo dealers. To find out more information about BOC Partners and their work, please visit http://bocpartners.com/our-work/
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Creation and Placement of Billboards and Outdoor Advertising offered by BOC Partners
There is no arguing that the amount of distractions while driving have definitely increased: Ipods, Kids, Coffee Mugs, GPS, Ipad, Radio, Iphone, Texting. As a result, more and more people are hesitant about advertising on a billboard because they feel that since people are already so distracted while driving, people will not pay attention to a billboard. However, these people are wrong. In a recent study carried out by Product Acceptance and Research in Washington D.C in order to test consumer awareness to billboards, they found that:
43% of respondents recalled the billboards. Even more importantly, billboards resulted in an increase of sales of 54%.
The billboards have a positive effect on a company’s leads, sales and overall profit. Additionally, the billboard audience is growing as seen by the yearly increase in drivers and cars on the roads. Clearly, as proven through statistics and data, billboards are still a viable advertising tool.
BOC Partners, realizes the potential and current value in billboard or outdoor advertising. As a result, we offer creation and placement of billboards and other similar outdoor advertisements.
One of our billboards
The professionals here at BOC Partners have experience in creating effective billboards and other types of outdoor advertising. In fact, New Jersey Press Media Solutions, a media solutions firm that works with Garnett’s newspapers such as the Asbury Park Press, Home News Tribune and Daily News, chose one of our ads as an example of effective marketing. This ad even had a 23 % higher recall rate than the national average. Furthermore, with the use of the latest technology and tools, we are able to track the leads and traffic that were specifically generated by the outdoor advertising. BOC Partners is based in NJ, but we have clients across the tri state area including NY, PA, NJ and DE. For more information about the billboard or outdoor advertising services offered by BOC Partners, please visit http://bocpartners.com/our-services/new-jersey-billboard-advertising/