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Online Marketing

June 9, 2011 By admin 1 Comment

Now with all of the new social media options that BOC Partners provides along with our new QR codes smart phones are becoming a great tool advertise on. Almost all smart phones today come pre-loaded with applications for major social media sites like twitter or youtube. I found out recently that 200 million youtube views occur on mobile devices each day. Social media marketing has become a must for any company and BOC Partners would like to showcase of our social networking options above. Take a look at some of these sites that BOC can use to drive strong traffic to your site.

Filed Under: BOC marketing, Online Marketing Service, Social Media Tagged With: , , ,

Social Media on BOC Partners

March 30, 2011 By admin Leave a Comment

BOC Partners now has a service that provides traffic through social media.

Social media is quickly becoming the central hub of all things that happen in the internet. With Facebook and Twitter as the media giants that they have quickly become it’s no surprise that the demand for companies to have a presences in the social network is rapidly increasing. A social media presences is essential for any company today and that presences must be manged daily with updates to keep the company generating traffic as well as keep current clients up to date on the companies activities. That is why we provide a way to get into the social media market and stay relevant with daily updates and media that can draw more traffic to your website and company.

Filed Under: BOC marketing, Online Conversions, Online Marketing Service, Online Press Release, Social Media Tagged With: , , ,

Social Media as Public Relations

December 11, 2009 By admin Leave a Comment

Companies have been told that using social media as a means of public relations is beneficial in the long run, but ROI might take a little while since networking on social media sites like Facebook or MySpace is all about establishing relationships.

Online marketing consultants observe that many internet marketing professionals are hesitant about investing portions of their budget towards social media because returns are slow and not immediate.

However, if done well, social networking builds long-term relationships with online consumers.

Those looking for long-term, sustainable customer relationships can spend less per month using social media.

While 64% of surveyed businesses state they have tried social media out, 31% are not spending in this area at all.

Filed Under: BOC Partners, Public Relations, Social Media Tagged With: , , ,

Social Media Part 3

December 4, 2009 By admin 1 Comment

Your full service ad agency might explain to you a handful of social media tactics that they will claim you should use employ as a strategy. However, its usually more of a bunch of tactics that they want to be paid for rather than a strategy.

But it should always come back to answering why you should be doing this.

Social media strategies involve much more than just putting the accounts together. The members of social media communities want valuable and quality content. If you have that, you will be a trusted source of information for your service/product.

So what exactly does a social media strategy involve? Here are some simple questions you should consider before wildly deploying social media marketing tactics.

  • Answer the Question of “Why?”: Your social media strategy should fully tell you why you’re using a particular tactic. Is it because your audience is there and interacting already? Is it because the potential for branding and exposure is there?
  • How to Deploy a Strategy: How do you gain respect in social media? Do you go in guns blazing, or do you sit back and get a feel for what you’re about to embark on? Is it an approach of asking questions first and then offering advice? Do you want to ask for submissions from the audience or start by writing valuable content? Your strategy should fully answer these questions before you start.
  • Defining Your Goals and Measuring Analytics: How do you know your efforts are doing anything? What is your company expecting as a return on your time and resources spent on your marketing efforts in social media? If there isn’t a clear set of goals to be measured for your efforts, how can you justify your tactics? Do you have clear ROI for your social media efforts?
  • When to Should You Re-evaluate?: Some New Jersey marketing companies sometimes forget to define when they should re-evaluate their efforts. But what if something isn’t working, and you aren’t meeting your goals? What if something else is working really well? Set points in your strategy for re-evaluation. Remember, nothing is ever set in stone when it comes to social media marketing.
Filed Under: BOC Partners, Marketing Trends, New Jersey Marketing, Social Media Tagged With: , , , ,

Social Media Part 2

December 4, 2009 By admin 1 Comment

It’s very common to create a MySpace account or Facebook fan page because it’s free, easy, and everyone else is doing it. While New Jersey marketing companies should secure accounts on social media sites for their clients or brand names, they shouldn’t just devote massive amounts of time to one particular social media marketing tactic just because of the above three reasons.

Implementing social media marketing tactics for any reason without a good strategy in place will ultimately lead to confusion and disappointment in your efforts in the social media game.

If any full service ad agency, public relations agency, or search marketing firm comes to you and says that you need a Facebook fan page without any reason other than that it’s new, you need it, and they know how to do it for you, then you might want to stop and ask yourself why you’re using that advertising agency.

Filed Under: BOC Partners, Marketing Trends, New Jersey Marketing, Public Relations, Social Media Tagged With: , , , , , , ,

Social Media Part 1

December 4, 2009 By admin Leave a Comment

Many companies view social media as another outlet to pump their marketing messages into, especially marketing companies that have had success in other areas of marketing such as SEO, PPC, email advertising, or traditional media marketing outlets like television advertising, radio advertising, or print advertising.

Facebook fan pages, MySpace accounts, Twitter streams, blogs, YouTube channels, Digg submissions, Flickr accounts, Wikis, even rating and review sites are all social media marketing tactics you see commonly touted as efforts companies should be doing. But have you ever stopped to ask why?

Why should your company have a Facebook fan page? Is it because everyone else does? Maybe your competition does?

While it may seem cool to be able to say that you have all of these different social media accounts, you have to ask yourself if these marketing tactics are what you need to be doing to be successful in social media?

Filed Under: BOC Partners, Marketing Trends, Print Advertising, Radio Advertising, Social Media, Television Advertising, Traditional Media Tagged With: , , , , , , ,

Online Radio Advertising to Grow in the Next Couple of Years

November 3, 2009 By admin 1 Comment

Online radio advertising revenue is expected by SNL Kagan to grow 12% this year, to $441 million; in 2010, online radio advertising revenue will leap by 20%, to $530 million.

Online advertising revenue will also grow from 2.7% of total radio advertising revenue in 2009 to 3.2% of the total in 2010. By 2013, online advertising revenue growth is expected to level off, making up 4.7% of radio advertising’s total revenue.

SNL Kagan analyst Justin Nielson points out that radio broadcasters were slow to embrace new technologies, but says that, with the decline of traditional ad spending, radio stations have “turned to online initiatives to grow top-line revenues, improving their Web sites and embracing online streaming and mobile apps to drive their local base to their multiple platforms. With total radio advertising revenue only expected to post modest growth over the next five years, it has become increasingly vital for stations to monetize digital innovations.”

ZenithOptimedia predicts that overall radio advertising revenue will return to positive growth in 2011.

PricewaterhouseCoopers expects that terrestrial radio will decline by a 4.7% compound annual rate over the next several years, to $13.6 billion in 2013. Radio advertising is expected to drop 14.2% this year to $14.8 billion, but will begin to turn around in 2010 and 2011; PwC says positive growth won’t be seen again until 2012.

Radio One is one radio company that is beginning to pull itself out of the advertising slump. Though third quarter revenue fell 12% – and automotive and financial sector advertising dropped 37.6% and 22.9% respectively – Q3 was the company’s second consecutive profitable quarter, having earned $14.2 million, compared with a loss of $266.1 million last year (the year ago period results were affected by a one-time write-down of $337.9 million).

Radio One said some categories, like food and beverage, healthcare and retail are showing signs of improvement.

–Source:  MediaBuyerPlanner

Filed Under: BOC Partners, Radio Advertising, Social Media Tagged With: , ,