</h1> <article> <h1>Importance of SEO</h1> <p>admin — Fri, 21 Oct 2011 14:23:43 +0000</p> <p>For a company’s website, users’ goals often differ. Their goals can also be broader, and their contexts can vary. Rarely is a user’s primary goal to come to the website and immediately be converted into a sale, but if that is the case, the user has most likely already been to the site before. This person probably knows exactly what he/she wants, and knows where on the site it is located. Visitors like this have already bought in and want to purchase from you. Now, we don’t neglect these people, but often they seem like the assumed persona for websites as the result of too much navel wondering on the part of the decision makers.<br /> People tend to come to such a site with more or less a vague notion of who you are, what you can do, and do they want to buy from you. They might not even be shopping, but instead just trying to find information about something related to what you do. Possibly they have heard about you from another outlet and want to know more, or maybe they have used your products already and want to upgrade. More likely a potential customer will stumble onto your website through some sort of organic search even if that search is just on your company name. BOC Partners has even seen people type URLs into search engines in past analytic reports. The point is that for a company website, considering how public search engines expose you to people is key probably, more than your own basic local search. This is, of course, why so much effort and money is spent on Search Engine Optimization (SEO) and why you need to think a lot about it for such a website. However, once they are on your site people also expect to be able to search locally, expecting that your local search results will be better than what they might get from Yahoo or Google.</p> <h3>Contact Us: (877) 876-2995</h3> </article> <article> <h1>Eye Catching Billboards</h1> <p>admin — Fri, 19 Aug 2011 17:17:56 +0000</p> <p>On any long trip down the highway you’re bound to see a number of billboards and at some point the billboards you see begin to blur together. After seeing billboard number eight you tend to forget about the first four you saw. That’s why it is important in <a href="http://bocpartners.com/our-work/outdoor/">outdoor advertising</a> to create clever, eye catching billboards that viewer will remember. This can be done in ways, for instance you could have a funny joke or image. You could also just make it look very visually appealing, but to really make you billboard ad stick out in the audiences’ mind you have to have you outdoor ad do something very unique.<br /> Our recent billboard we made for Bell Audi did just that. We set them up with a billboard along I-287 depicting an Audi with the name extending over the billboard along with headlights that actually light up. This sort of extra flare on the billboard will make the daily commuter remember the advertisement for much longer. The picture below shows the billboard during the day and while it does look nice now let me tell you that this billboard is much more impressive at night.</p> <p><a href="http://bocpartners.com/wp-content/uploads/2011/08/IMG_1422.jpg"></a></p> <h3>Contact Us: (877) 876-2995</h3> </article> <article> <h1>Phone vs Conquest: BOC Advertising Keyword Terms</h1> <p>admin — Wed, 17 Aug 2011 19:41:21 +0000</p> <p>There is a saying at the advertising agency BOC Partners; focus on the conquest and leave the phonebook behind. This refers to keyword targeting within the online advertising industry.</p> <p>Here at BOC Partners, there are two types of keywords: Phone Book and Conquest. The phone book keywords are terms that include the business’s name. For example, a phone book keyword for BOC Partners is “BOC”. These keywords are not worth targeting in online advertising because chances are, with or without advertising, those customers were going to visit the business’s website. Instead, money in advertising should be spent on conquest keywords.</p> <p>Conquest keywords refer to attracting customers from general search terms. For example, if BOC Partners was attracting customers who search “ad agency”, that would be a conquest. These conquest keywords go after customers who were not searching for any particular company. As a result, online advertising money should be spent on conquest keywords because that money is going toward attracting new customers instead of wasting money on customers that were already going to the business’s website.</p> <p>To make sure that online advertising money is being used in the most effective and efficient<br /> way possible, a tracking system needs to be in place. At BOC Partners, they use Google Analytics to track online advertising. Google Analytics has a whole section dedicated to keywords and through experienced manipulation of the program, conquest keywords can be shown. BOC Partners, of course, offers our experience and expert ability with Google Analytics to our clients. For more information about BOC Partners and our analytical services, please visit <a href="http://bocpartners.com/our-services/new-jersey-analytical-report">http://bocpartners.com/our-services/new-jersey-analytical-report</a></p> <h3>Contact Us: (877) 876-2995</h3> </article> <article> <h1>Purls make Direct Mailers more Effective and Traceable by ad agencies like BOC Partners</h1> <p>admin — Tue, 09 Aug 2011 19:00:01 +0000</p> <p>Direct Mail is defined as a marketing service that uses mail service to advertise. This service has been around for almost as long as the advertising industry has been in business. For this whole span of time, direct mailers have remained pretty constant; there is always an address, some graphics and maybe even a coupon or two in the mailer. But then, the Internet became commercialized and direct mailers have changed.</p> <div><span style="font-family: Arial;"><br /> </span></div> <p style="text-align: center;"><span style="font-family: Arial;"><a href="http://bocpartners.com/wp-content/uploads/2011/05/photo1.jpg"></a><em>A Direct Mailer</em><br /> </span><br /> The direct mailers retained many of the same qualities, such as graphics and coupons, as they did in the pre-Internet era, but now, the direct mailers are more traceable with the introduction of Purls or personalized URLs. What happens is that the direct mailer is sent out and each recipient has their own personalized website where the recipient’s name is in the url of that website. Then, the recipient goes to that website to fill out online forms and surveys in order to receive more discounts and coupons.</p> <p>What is unknown to the recipient is that all of these different steps can be tracked and traced. There are analytical reports which can track who goes to the personalized website and how long that individual is on the website. The same analytical report can also track who downloaded the coupon and discounts. Lastly, the online forms and questions are used as part of database marketing. By submitting information in order to receive the coupons, the recipient is giving information which will then be stored in a database for future advertising including future direct mailers.</p> <div style="text-align: center;"><a href="http://bocpartners.com/wp-content/uploads/2011/08/google-analytics.jpg"></a><em>A tracking Report</em></div> <p>Because of these Purls, direct mailers have become more effective.</p> <p>BOC Partners, an advertising agency, offers direct mailers with and without Purls to its clients. Additionally, we offer the tracking analytical reports to our clients. Our work can be seen at <a href="../our-work" target="_blank">http://bocpartners.com/our-work</a> and we recently uploaded direct mailers which can be seen at <a href="../our-work/direct-mail-2/" target="_blank">http://bocpartners.com/our-work/direct-mail-2/</a>.</p> <p>So with all the known benefits of Purls, the only remaining question is do you have Purls on your direct mailers?</p> <h3>Contact Us: (877) 876-2995</h3> </article> <article> <h1>The Capabilities of Analytic Reports with BOC Partners, an Advertising Agency</h1> <p>admin — Fri, 05 Aug 2011 18:03:37 +0000</p> <p>Most businesses focus on just getting visitors to websites. But in all honesty, there is more to it. Businesses need people and vistors to actually convert and therefore become an actual sale. The way most businesses get a conversion is through some form of a call to action such as an online questionnaire, a view on a special landing page or the download of a special promotion. In short, businesses focus on the age old proverb, quality customers instead of quantity.</p> <p>But is there a way to distinguish the quality customers from the masses?</p> <p>Yes, with the use of tracking services such as Google Analytics.</p> <p>The analytics experts, here at the advertising agency BOC Partners, know how to use the reporting services. With our analytical tools, we are able to track a visitor and potential customer once they enter the business’s website. Furthermore, BOC Partners has tools which detect the visitors’ keywords and IP address. With these tools, it is easy to distinguish the quality customers from the quantity customers. For example, if a business is a local business based in NJ, and they have visitors on their website from Brazil, those visitors are not quality customers. This tracking service is offered by BOC Partners in all of our other advertising services.<br /> For more information about BOC Partners and their services, please visit <a href="../our-services/" target="_blank">http://bocpartners.com/our-services/</a></p> <p>Like most advertising agencies, we want to make sure that their advertising is effective and successful; But BOC Partners also has the tracking tools to prove it.</p> <h3>Contact Us: (877) 876-2995</h3> </article> <article> <h1>BOC Partners celebrates 10th year as Advertising Agency</h1> <p>admin — Tue, 02 Aug 2011 15:51:06 +0000</p> <p>Milestones are celebrated because they represent an accomplishment in terms of experience. This is even more true as BOC Partners celebrates its <strong>10th</strong> year of being in business as an Advertising Agency.</p> <p>BOC Partners started ten years ago as the brain child of Britain O’Connor, a person who had many years of experience within the advertising industry. However, all these years of experience were as a worker within a larger firm. After many years of learning the ins and outs of the automotive and advertising industry, he decided that he was ready to go on his own and create an automotive ad agency. The result was BOC Partners. For more information about our background story, please visit <a href="../about-us" target="_blank">http://bocpartners.com/about-us</a>.</p> <p>At the present, BOC Partners is based in NJ, but it serves clients in the greater New Jersey area including Pennsylvania (PA), New York (NY), and Delaware (DE). We run advertising for all different types of car brands. There are foreign brands like BMW, Mercedes Benz, Lexus,Toyota and Honda while there are also domestic brands like Ford, Jeep, Land Rover and Chevrolet. Furthermore, there is even advertising for extreme luxury car brands like Porsche.</p> <p>For these car dealers, the automotive ad agency, BOC Partners, will run a variety of ads. We can run print ads, billboards and outdoor advertising. The professionals here at BOC Partners can also run radio and television advertisements. Additionally, we can run direct mailers and E-blasts. Our work can be found at <a href="../our-work" target="_blank">http://bocpartners.com/our-work</a>. Contact Us Today</p> <p><span style="color: #ffffff;">bs</span></p> <h3>Contact Us: (877) 876-2995</h3> </article> <article> <h1>Online Technologies complement Traditional Advertising in services offered by BOC Partners</h1> <p>admin — Thu, 28 Jul 2011 18:34:49 +0000</p> <p>Traditional advertising mediums like direct mailings, print and billboards have been proven to still be effective across many different audiences. This idea makes sense because people are still getting mail, reading magazines or newspapers and driving. Then once the traditional media has been sent out, online technologies allow for tracking and reporting which allow the advertising company to see the results of their campaign and then to refine it.</p> <p>Yes, there is such a thing as online advertising like online banners and pay-per-click campaigns, but the biggest impact of online advertising is in the tracking and reporting industries.</p> <p>New technologies have allowed traditional advertisers to track the results, like leads and conversions, that directly result from the traditional advertising. One common method is to put a 1-800 number on the advertising. Then, the agency automatically re-routes the 1-800 number to go to the actual business’s number. This way, the agency can track the number of calls that the business gets from the traditional advertising. But even more importantly, by putting a different 1-800 number on each form of advertising, the ad agency can track the number of calls that come from each source of advertising. For example, in a given month, the ad agency can determine that 87 calls came from a 1-800 number from an ad in the newspaper while 55 calls came from the billboard’s1-800 number. Furthermore, the ad agency can determine that the billboard in Pennsylvania(PA) had more calls that the billboard in New York (NY). Besides 1-800 tracking systems, there are other tracking and reporting systems including ones that can determine what a person searches on the Internet, how long the person is on each individual web page and even where that person is from.</p> <p style="text-align: center;"><a href="http://bocpartners.com/wp-content/uploads/2010/06/roireferringmap.png"></a><em>An example of a BOC Partners’s tracking report</em></p> <p>And BOC Partners, of course, offers these tracking and reporting services. Just look at one of our web pages <a href="http://bocpartners.com/our-services/new-jersey-call-tracking/" target="_blank">http://bocpartners.com/our-services/new-jersey-call-tracking/<br /> </a><br /> BOC Partners uses tracking and reporting systems in order to cover every form of advertising. The professionals at BOC Partners can incorporate the 1-800 number system into their advertisements on both online web banners and onto their billboards and print ads. We offer services which allow us to track the number of consumers who view a website or a web page. Furthermore, BOC Partners also offers services which build databases of potential customers through the use of various call to actions like online questionnaires and certificates. <strong>BOC Partners is the go to ad agency for all advertising needs.</strong></p> <h3>Contact Us: (877) 876-2995</h3> </article> <article> <h1>Central NJ Volvo Dealer Group Sponsors 2011 PNC Concert series in deal brokered by BOC Partners</h1> <p>admin — Wed, 27 Jul 2011 11:53:33 +0000</p> <p style="padding-left: 150px;"><a href="http://bocpartners.com/wp-content/uploads/2011/07/volvo-sponsor-1.bmp"></a></p> <p>From an agency’s perspective, its hard making an deal for one client but imagine making a deal for 5 different clients with 5 different bosses. This is the case with BOC Partners, Central NJ Volvo Dealer Group and LiveNation Entertainment’s PNC Preforming Arts Center. LiveNation was looking for automotive dealers interested in becoming the exclusive Automotive Sponsor of PNC’s Arts Center’s 2011 concert series. This title includes exclusive sponsorship in domestic and import automotive distributor, retailer and manufacturer as well as advertising rights to different outdoor advertising mediums such as the coveted electronic billboard on the Garden State Parkway. However, no one stepped up.</p> <p>BOC Partners then got involved and we negotioated a deal between Live Nation Entertainment and 5 Volvo dealers collectively known as the Central NJ Volvo Dealer Group. This Volvo group includes Garden State Volvo, Volvo of Bridgewater, Volvo of Edison, Volvo of Princeton, and Red Bank Volvo Inc. Their collective website during the sponsorship period is <a href="http://pncvolvo.com/" target="_blank">http://pncvolvo.com</a></p> <p>It was a win win situation between LiveNation Entertainment, the Volvo dealers and the automotive ad agency, BOC Partners. LiveNation has an automotive sponsor for the 2011 concert series at PNC Preforming Arts Center. The Volvo dealers recieved advertising near and at the PNC Arts center including four tower panels, one highway sign, two banners, one full page ad in the program booklet, access to ads during concert vision and even onsite vehicle display. This advertising will continue building the Volvo brand as well as strengthen buyer loyalty. Lastly, the ad agency, BOC Partners, was exposed to more potential automotive clients and advertising work preparing the banners and signs for the Volvo dealers. To find out more information about BOC Partners and their work, please visit <a href="http://bocpartners.com/our-work/" target="_blank">http://bocpartners.com/our-work/</a></p> <p style="padding-left: 150px;"><a href="http://bocpartners.com/wp-content/uploads/2011/07/volvo-2.bmp"></a></p> <p style="padding-left: 150px; text-align: left;"><span style="color: #ffffff;">bs</span></p> <h3>Contact Us: (877) 876-2995</h3> </article> <article> <h1>Creation and Placement of Billboards and Outdoor Advertising offered by BOC Partners</h1> <p>admin — Thu, 21 Jul 2011 22:14:40 +0000</p> <p>There is no arguing that the amount of distractions while driving have definitely increased: Ipods, Kids, Coffee Mugs, GPS, Ipad, Radio, Iphone, Texting. As a result, more and more people are hesitant about advertising on a billboard because they feel that since people are already so distracted while driving, people will not pay attention to a billboard. However, these people are wrong. In a recent study carried out by Product Acceptance and Research in Washington D.C in order to test consumer awareness to billboards, they found that:</p> <h3>43% of respondents recalled the billboards. Even more importantly, billboards resulted in an increase of sales of 54%.</h3> <p>The billboards have a positive effect on a company’s leads, sales and overall profit. Additionally, the billboard audience is growing as seen by the yearly increase in drivers and cars on the roads. Clearly, as proven through statistics and data, billboards are still a viable advertising tool.</p> <p>BOC Partners, realizes the potential and current value in billboard or outdoor advertising. As a result, we offer creation and placement of billboards and other similar outdoor advertisements.</p> <p style="text-align: center; padding-left: 30px;"><a href="http://bocpartners.com/wp-content/uploads/2011/06/team-toyota_billboard1.jpg"></a></p> <p style="text-align: center;"><em>One of our billboards</em></p> <p>The professionals here at BOC Partners have experience in creating effective billboards and other types of outdoor advertising. In fact, New Jersey Press Media Solutions, a media solutions firm that works with Garnett’s newspapers such as the Asbury Park Press, Home News Tribune and Daily News, chose one of our ads as an example of effective marketing. This ad even had a 23 % higher recall rate than the national average. Furthermore, with the use of the latest technology and tools, we are able to track the leads and traffic that were specifically generated by the outdoor advertising. BOC Partners is based in NJ, but we have clients across the tri state area including NY, PA, NJ and DE. For more information about the billboard or outdoor advertising services offered by BOC Partners, please visit <a href="http://bocpartners.com/our-services/new-jersey-billboard-advertising/" target="_blank">http://bocpartners.com/our-services/new-jersey-billboard-advertising</a>/</p> <h3>Contact Us: (877) 876-2995</h3> </article> <article> <h1>BOC Partners Gains 14 clients and loses Zero</h1> <p>admin — Mon, 18 Jul 2011 21:45:25 +0000</p> <p>The general belief, in life and in the business world, is that if someone or something good is found, stay with them or it. This is the situation regarding BOC Partners and its clients. Over the first two quarters of 2011, all of BOC Partners’s current clients remained clients and continued to use us for their advertising campaigns. Furthermore, 14 more clients decided to use us as their automotive ad agency. These clients range from luxury car dealerships, like Silver Star Motors, JMK BMW and Contemporary Mercedes, to Honda dealerships like VIP Honda and Tarrytown Honda. We even have Gold Coast Cadillac, the largest Cadillac dealer in the world, as a client. Furthermore, we have clients in PA, NJ, DE and even NY. For more information regarding BOC Partners and our past work, please visit <a href="http://bocpartners.com/our-work/" target="_blank">http://bocpartners.com/our-work/</a> .</p> <p>At this moment in time, it seems like we can only keep growing. We are skilled at creating traditional advertising mediums like television ads, print and billboards. Also, we are experts at placing the ads in locations so that customers will see and react to the ads. Additionally, the professionals here at BOC Partners are able to track the results of our advertising campaigns and as a result, we are constantly improving our methods and techniques to adapt to the ever changing consumer market. But above all that, BOC Partners knows how to produce results for our clients and this is what keeps the clients returning to us.</p> <h3>Contact Us: (877) 876-2995</h3> </article> </main></body></html>