BOC Partners is so excited to introduce you to some of our favorite features of Google Analytics 360 Suite. Welcome to part four of five of our series on Google Analytics 360 Suite – ROAS Case Study! And don’t forget to check out part one, part two and part three of our series, too!
Google Analytics provided Mumzworld (an online children’s retailer which primarily markets in the Middle East) the data for a fantastic case study using Google Analytic 360 Suite tools (enhanced ecommerce reporting, Analyze.ly and Remarketing) to create conversion growth and maintain ROAS across all of their channels. The enhanced ecommerce reporting, once implemented, gave Mumzworld more specific shopper insights. Meanwhile, Analyze.ly integrated outside third party sources and advertising networks with analytics for side by side comparison.
Finally, Remarketing allowed the company to re-introduce themselves to past website visitors who may not have made a purchase through relevant advertising as they browsed the internet. The results were fantastic. There was over a 300% return on ad spend across Mumzworld’s three paid channels, as well as an 11% increase in their ecommerce conversion rate (19% increase in total purchase and 9% increase in total revenue from their advertising channels over a three-month period). Not only did they gain better visibility (which was showcased in their Google Analytics), but they were also able to speed up their turnaround time for restocking out of stock items.