Our advertising agency is one of the only New Jersey marketing firms that doesn’t just advertise to anyone and everyone. We target specific people, such as the people that would be interested in your product/service. This way you can maximize your ROI.
Direct mail campaigns are another great marketing strategy that target your specific customers, but based on a different concept. You can target previous customers for repeat business, or you can target entirely new customers based on the psychographics and demographics of your existing customers. This way you can target the direct mail to potential customers who are almost exactly like your past customers, so you know that they’ll be interested in your product/service. And the vast amount of bulk direct mail also allows you to perform a statistical analysis of responses, allowing for even better and optimal targeting in the future.
Thinking of running a direct mail campaign? Call us! 877-310-8445. Or visit our website, or our other blog.
If you are interested now you can also download our Authorization Form
Automotive Direct Response Program
Direct Mail/Variable Data/Analytics/Lead Generator
Direct Mail with a personalized website, packed with offers utilizing social networks, Interactive Voice Response (IVR) integrated, you’ll learn about their trade, credit history and household income.
Includes:
Targeted List
Traffic Driver
PURL (personalized URL)
IVR (interactive voice response)
Showroom Check-In
Social Media Integration
1st Party Lead Generation
Analytics Reporting
Import/Export into CRM
Cost:
8pg Mag 80# Stock
20,000 pieces and up = $0.75
11×17 Tri-Fold
20,000 pieces and up = $0.62
Material is mailed standard pre sort, we track everything with postal receipts and throughout our dashboard.
Add VIN list
$0.20
Our VIN data is aggregated over multiple streams of data i.e. jiffy lube or other LOF’s, auto body repair shops, Insurance Company’s etc. The VIN yr, mk, mdl, address has to check out over multiple streams f data before it gets added to the list. It is scrubbed against the NCOA monthly. This is not garage predictor or POLK data, it is extremely accurate.
Add Credit List
$0.225 Soft Offer – Modeled Data
$0.27 Hard Offer w/ Pre Approval from Lender
Black Book Mailer
Includes:
Exclusive rights to largest database of Vins in the US – 160 million
30 – 40% email penetration
Personalized URLS (PURLS)
Landing Pages
Social Media
Interactive Voice Response (IVR) and press to connect “Hot Leads”
Black Book Integration
Dealer CRM Lead Input utilizing ADF – XML format
Check-In System to record showroom traffic
Real-Time Analytics Interface
2D Barcode Scanner
8.5×14 Letter w/ window envelope – (this includes the Notice of Recalculation)
7,500 pieces and up = $0.97
8pg Mag 80# Stock
19,999 pieces and below = $1.02
20,000 pieces and up = $0.95
Optional Add On’s
Artwork/Production with Changes – $200 per page
Bar Code Scanner – $115 each