The Impact of Google’s Mobile Search Update on Car Dealers

Automotive, Mobile Marketing, SEO,

February 16, 2018

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Google has announced that, starting July 2018, page speed will become a ranking factor in mobile search vs page speed and it will target only the slowest loading pages. More than half (53%) of automotive internet shoppers use a mobile device in their quest for automotive information.


If your pages are slow to load, it will:

  • Hurt your mobile SEO
  • Increase in bounce rates
  • Increase your average cost per click
  • Hurt your conversions
  • Result in missed leads
  • Decrease your sales


For a car dealership website that takes more than 3 seconds to load:


  • 79% of shoppers who are dissatisfied with car dealers website performance are less likely to buy from that business.
  • 73% of website visitors and car shoppers note page speed as the leading attribute in website performance.
  • 40% of visitors will abandon a website
  • 80% of visitors will not return

How much money are you wasting on slow page speed time?

Improving Page Load Times for Car Dealerships


  • Use Google PageSpeed Insights
  • Host website on fast dedicated servers with unique IP addresses
  • Reduce server response and connection time
  • Error and bug free source code
  • Optimize images for the web by reducing file size
  • Avoid any render-blocking, CSS or JavaScript above the fold
  • Repositioning your site Google analytics code to the top of the source code




About BOC Partners

BOC Partners, Inc. is an advertising agencies with 1 simple goal: producing advertising that generates sales for the auto industry. We combine creative prowess with precisely-planned ad placement across digital & traditional media platforms.