The Impact of Google’s Mobile Search Update on Car Dealers

Automotive, Mobile Marketing, SEO,

February 16, 2018

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Google has announced that, starting July 2018, page speed will become a ranking factor in mobile search vs page speed and it will target only the slowest loading pages. More than half (53%) of automotive internet shoppers use a mobile device in their quest for automotive information.

 

If your pages are slow to load, it will:

  • Hurt your mobile SEO
  • Increase in bounce rates
  • Increase your average cost per click
  • Hurt your conversions
  • Result in missed leads
  • Decrease your sales

 

For a car dealership website that takes more than 3 seconds to load:

 

  • 79% of shoppers who are dissatisfied with car dealers website performance are less likely to buy from that business.
  • 73% of website visitors and car shoppers note page speed as the leading attribute in website performance.
  • 40% of visitors will abandon a website
  • 80% of visitors will not return

How much money are you wasting on slow page speed time?

Improving Page Load Times for Car Dealerships

 

  • Use Google PageSpeed Insights
  • Host website on fast dedicated servers with unique IP addresses
  • Reduce server response and connection time
  • Error and bug free source code
  • Optimize images for the web by reducing file size
  • Avoid any render-blocking, CSS or JavaScript above the fold
  • Repositioning your site Google analytics code to the top of the source code

 

INFOGRAPHIC CREATED BY:

 

About BOC Partners

BOC Partners, Inc. is an advertising agencies with 1 simple goal: producing advertising that generates sales for the auto industry. We combine creative prowess with precisely-planned ad placement across digital & traditional media platforms.


Sources:

https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html

http://www.jdpower.com/press-releases/2016-new-autoshopper-study

https://www.forbes.com/sites/rogerdooley/2012/12/04/fast-sites/

https://www.emarketer.com/Article/Easy-Navigation-Speed-Leading-Website-Performance-Attributes/1013293

https://developers.google.com/speed/pagespeed/insights/

https://www.searchenginejournal.com/google-use-page-speed-ranking-signal-mobile-search/232553/

https://blog.kissmetrics.com/loading-time/

https://www.drivedominion.com/blog/website-load-time-matters-more-than-you-think/