Sao Paulo Bans All Outdoor Advertising

Sao Paulo has now joined in the anti-outdoor advertising parade. The city of Sao Paulo, Brazil has banned billboard advertising, flashing neon signs, and electronic scrolling panels. As a result, fierce debate has sparked among the city’s inhabitants. City planners, architects, and environmental advocates have hailed the new legislation as bringing the city “one step […]

How the Experts Use Direct Mail Part 4

Last time I talked about addressing your prospects’ problems through relevant direct mail messaging. This time I will talk about using direct mail advertising and email advertising together to drive up response rates. Because of the recession, some people have been discontinuing their direct mail campaigns because they think it is not cost effective enough. […]

How the Experts Use Direct Mail Part 3

In the last post I talked about using direct mail to get clients in non-traditional spaces, or spaces outside of the office. In this post I will talk about using targeted, relevant direct mail in order to address your potential customer’s grievances. Direct mail is the backbone of your marketing campaign, but to ensure that […]

How the Experts Use Direct Mail Part 2

In the last post I talked about using direct mail to start a conversation with prospective customers, a conversation for which the next step would be visiting your website/landing page. In this post I will talk about using direct mail advertising to obtain customers outside of the traditional office space. This is, obviously, directly relevant to […]