Sao Paulo has now joined in the anti-outdoor advertising parade. The city of Sao Paulo, Brazil has banned billboard advertising, flashing neon signs, and electronic scrolling panels. As a result,…

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Last time I talked about addressing your prospects' problems through relevant direct mail messaging. This time I will talk about using direct mail advertising and email advertising together to drive…

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In the last post I talked about using direct mail to get clients in non-traditional spaces, or spaces outside of the office. In this post I will talk about using…

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In the last post I talked about using direct mail to start a conversation with prospective customers, a conversation for which the next step would be visiting your website/landing page.…

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