Use Your Ad Dollars Wisely in a Growing Economy: Email Advertising and Direct Mail

This time I will talk about email advertising and direct mail. Email advertising has increased in the past few years, but there still are limitations. Double opt-ins these days are the norm. Yet still, most click-through rates still average less than 0.5%. This means that you can leverage your ad budget using a form of […]

Use Your Ad Dollars Wisely in a Growing Economy: Leads Over Branding

The economy is springing back into action, and as such, this is your opportunity to position your business as THE place to go to for your product/service. By expanding your advertising budget, as the now growing economy will enable you, you can add value that will result in increased reach and frequency. Both of these are […]

Use Your Ad Dollars Wisely in a Growing Economy: Leveraging to Get More Ads

This time I will talk about negotiating in a buyer’s market and leveraging your business to get the most out of your ad dollars. Since we are in a buyer’s market right now, your business is in a great position to add as much value as possible. For television advertising this can mean that your […]