If you’re like me, you can’t resist an opportunity to measure yourself against other advertising and marketing professionals. So, when I saw that Econsultancy (econsultancy.com) had an article built around…

You’ve probably heard the old expression, “Ready, Fire, Aim.” It’s usually associated with an individual or a company that gets into trouble because they act without sufficient information. The expression…

Provocative headline isn’t it. Well, that is the idea, but it’s also true. Before you scoff, ask yourself: Did I get the results I expected from my most recent Cable…

Before you start guessing, remember, this is business, so let’s get real. OK, do you agree that an affordable, measurable medium that would give your message the undivided attention of…