SEM Targeting – Are You a Marksman or Just a Mark?
BOC’s O’Connor says an effective campaign, with efficient cost-per-click, will “set specific times and days ads will run” based on the target you’re trying to reach with your product or service.
You Can Hit a Moving Target with SEM
Britain O’Connor, President of BOC Partners, Inc., a full-service digital/traditional ad agency, says Search Engine Marketing isn’t just less expensive than traditional media, it’s also more efficient.
O’Connor says his agency runs SEM for all devices – desktop, laptop, tablet and mobile.
What we can learn about print advertising from Jerry Seinfeld
BOC Partner’s O’Connor says that new print magazines get extra attention, even from people who don’t normally read them, simply because they’re new.
Don’t Believe Everything You Read; Print is Not Dead
“We have an obligation to our clients to make sure their ads are everywhere their prospects are,” says Britain O’Connor, president of BOC Partners, a full-service, digital/traditional ad agency.