There are two things that we picked up in a recent AdWeek article titled Local Car Dealerships Search for Growth Online. At BOC Partners we have been talking about the importance of digital advertising for quite some time now. The second paragraph in the article emphasizes the significance of digital advertising and the influential role it plays in the decision making process for potential car buyers. “Given the shift to digital, it should come as no surprise, then, that local car dealerships are steering their marketing efforts there are well. In fact… car buyers were 71% more likely to be influenced by digital ads compared to other customers.” We offer a portfolio of digital advertising solutions at BOC Partners, including Search Engine Optimization, Search Engine Marketing, Social Media, Database Marketing and Reputation Management. These tools will put your brand front and center of potential car buyers. The second thing we picked up in the article is a misconception and can be found below, highlighted in orange. YouTube advertising may have skyrocketed 202% (compared to 2012), and there are a growing number of automotive dealers having their inventory placed on YouTube by Dealer.com, but we have yet to see any substantiated proof that the consumer uses YouTube to research the purchase of an automobile.

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YouTube has proven to be a popular resource for entertainment, or for a video to assemble furniture from Ikea, but at BOC Partners our experience has shown that potential car buyers do not base their decisions on YouTube pre roll. At the present time, if your dealership can’t afford branding investments then take into consideration other investments known to produce more traffic to your website, such as our targeted conquest database marketing programs.